Disston Tools, a longstanding manufacturer of saw blades, drill bits, and other jobsite essentials, are a mainstay in the tool industry. Aggressor, BluMol, BluMol Xtreme, Remgrit, and Omnitable are all housed under the Disston brand as well. As the lead designer for Disston, I was challenged with giving all brands a unified and distinct look and feel. Their sell sheets were updated with a brighter and more informative style, campaign emails were brought to life through the use of animation, and the Disston name was a contender in the marketplace once again.