FLAT CAT golf grips began with a single and brilliant concept for a putter grip. Since then they have expanded their offerings to carry a wide variety of grips, each one catering to a different golfer. For a recent showing at the PGA Merchandise Show, the team needed a quick way to inform passing customers of their robust product line. Using energetic, clean messaging and graphics, the brochure educates golfers about FLAT CAT’s innovative design and advertises the breadth of the brand in a bold, engaging way. Other FLAT CAT projects include a user generated Putt for Dough social media campaign for which I designed the graphics and the launch of their newest product, the FLAT CAT Solution, a weighted putter grip geared towards players with the yips. I designed a robust and in-depth landing page for the Solution to explain the grip, its features, all the testing that went into it, and user testimonials. The product was a smash success!