SmartStraps, the lead brand of Winston Products, offers innovative solutions for towing and securing loads. With the desire to expand their customer base and increase exposure, they sought out to lead a giveaway campaign including cash prizes or an ATV riding adventure in West Virginia. The Share Your Passion giveaway encouraged participants to post photos on Instagram or Facebook using the campaign hashtag #ShareYourPassion. A strategic promotion and engaging graphics helped increase the SmartStraps email subscriber list by over 2,000%. As a result of the campaign success, thank you cards were sent out to all participants.